Desigual, a Spanish company working in the textile and fashion industry with its headquarters in Barcelona, is characterised by its distinct, optimistic and colourful designs.
The company began operating under the slogan ‘Desigual, it’s not the same’ in 1984, when Thomas Meyer, the founder and president of Desigual, visualised a future in which people could dress differently in fun and fresh clothing at affordable prices.
“La Vida es Chula” has been Desigual’s slogan since the beginning. This is the brand’s battle cry, an enthusiastic, stimulating, positive, optimistic slogan and a true declaration of intent. The slogan reflects Desigual’s way of thinking that is inevitably influenced by the Mediterranean, the sun, light, passion and a lust for life. A philosophy of life that reflects a way of dressing: fun, fresh, original and always instilled with a happy, playful and creative attitude. Be confident, don’t be afraid to be yourself.