NEUW was founded by three friends with the same motivation: to create a considered, independent denim brand. The concept behind the brand originated from head designer, Par Lundqvist’s extensive vintage denim collection; containing iconic pieces from the last 100 years of denim history. The idea to build this brand concept, started to take form while Par lived on Nieuwlandstraat in Brussels, Belgium.
The 21st Century Denim brand has an origin in denim innovation, offering only the best fitting jeans, premium fabrics, modern details and finishes.
“We love denim. The culture, the history, the craft. We create modern jeans for today. For the best times of your life. We call it NEUW Denim.”